Insights
Practical writing for event teams, program committees and internal communicators. No lead magnets, no gated PDFs.
Most briefs describe the event. The useful ones describe the audience's current belief and the belief you want them to leave with. Here is the one-page template we use on every discovery call, including the four questions that change the shortlist most.
Speaker fee is rarely the whole number. Travel, ground transport, a night either side of the event, AV requirements from the rider and the bureau fee all belong in the budget. We break down three real budget bands line by line.
It happens more often than event teams expect. This is the sequence we run: contract review, substitute activation, communication to registrants, and how to protect the session score even with a late change.
Breakouts fail for structural reasons, not talent reasons: rooms are wrong, the promise on the agenda does not match the content, and nobody sets the participation contract in the first ninety seconds.
Remote attendees ask better questions than in-room attendees and get called on less. A moderated chat queue, a named remote advocate and a hard rule on alternating sources fixes most of it.
Applause is not a metric. We use a three-question post-session score, a thirty-day behaviour check with managers, and a comparison against the objective written in the original brief.
A condensed version of the checklist we work through internally on every booking. Copy it, adapt it, use it with any bureau.
Send your draft agenda. We will mark it up and send it back, no charge and no obligation.
